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Citi group

Term Paper Number
Term Paper Description
Citi group
Publish Year
Competitive Strategy
Number Of Pages
Number Of Words
39 $ (USD)
total 15 pages, consists of executive summary, introduction, reference, current strategies, comment on financial analysis, current competitive advantage, recommendation
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Paper Abstract

Executive Summary

Citibank (Hong Kong) Limited is a licensed bank incorporated in Hong Kong with a staff force of more than 4,000. Like all other banks, Citibank offers various types of bank accounts options, loans and credit cards to both corporate and consumer clients. In addition to offering retail banking services, Citibank specializes in a wide range of investment products (including mutual funds, bonds, foreign currency trading and stock trading) and insurance products.

There are many risks and uncertainties for the growth of business, including competitors in the industry, market acceptance of new products and services, changes in governmental regulations and costs associated with activities, interest rates, fluctuations in currency exchange rates and other factors

This report is focusing on analysis and forward-looking recent business and improvement of competitive strategies for Citibank HK. It is based on current expectations, estimates and projections about the factors that may affect their future performance.

Strategic analysis process will be applied to examine the current situations which provide overview of an organization’s ‘external environment’ in order to identify ‘Opportunities and Threats’, as well as ‘Strength and Weaknesses’ of ‘internal environment’. In which, tools of “SWOT’ is required to perform such analysis:

SWOT - is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for Strengths, Weaknesses, Opportunities and Threats.

Table of Content

                                                                                          Page no.

Cover Sheet & Cover Page of the Report                                                                           1 - 2

Executive Summary                                                                                                                 3

1.    Introduction                                                                                                                    5

2.    Current strategies                                                                                                     5 - 6

3.    Comment on the success of the strategy in teams of a financial analysis                   7

4.    Current Competitive advantages                                                                                  8

5.    Recommendation                                                                                                        11

6.    Reference List                                                                                                             13

7.    Appendix                                                                                                                      14

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