Rhetorical Analysis
9/16/2008
Projecting An Ideal Image!
“Whiskey
is a man’s drink.” Many people have come to agree with this common aphorism,
and this becomes engrossed into common knowledge soon as a person turns
21. In a society with a weakened sense
of family and therefore a weakened influence of a father, a company is very
easily able to appeal to the idea of a father as it correlates to the
aforementioned aphorism. Canadian Club
Whiskey has an advertisement in print in men’s magazines that is doing just so
without every explicitly saying it. The
ad works across a broad spectrum of people by making the viewer project his own
personal ideas, ideas of an ideal dad, ideas of dating, even ideas of personal
success, into the Kodachrome picture of a man.
The
advertisement published by Canadian Club, in Esquire magazine is targeting a
specific audience, which in this case is the same audience that reads Esquire,
modern men in a professional field looking to be the best men they possibly….
